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Paramount Aims to Expand U.S. Penetration

With a track record of producing fine cotton bedding for top European designer brands, Paramount Textile Mills is moving to expand its scope in the U.S. market.

The vertically integrated mill, which is located in southern India, recently hired home textiles veteran Jayesh Saxena as president of global sales and marketing to lead that effort.

“The company makes extremely nice cotton fabrics,” he said. “We will expand in the better/best category for the U.S.”

A long-time supplier of greige fabrics to the industry, Parmount began making finished products in 2014. The company specializes in its production of fine fabrics from thread counts of 180 to 1400 from specialty cotton yarns that include Giza, Supima, certified organic, Ultima, Australian, Seas Island, Swiss and Suvin – the long staple cotton grown in India.

In addition, Paramount works with alternative fibers, including bamboo, Bemberg/Cupro, linen, hemp, ramie, cotton silk and Lenzing’s Micro Modal and Tencel.

A producer for both the retail and hospitality segments, the manufacturer has an annual capacity of more than 40 million meters for fabrics and over 8 million sheet sets. Paramount already supplies sheets to select sustainability brands in the U.S. It plans to work with both wholesale and retail accounts in North America.

At Heimtextil, the company is showing in Hall 10.2, D70.

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