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Moda SS21 edition to be co-hosted alongside Autumn Fair

Moda SS21 edition to be co-hosted alongside Autumn Fair

Following feedback from customers, Moda has decided to push back dates for its SS21 edition. The show originally planned for August, will now take place from September 6-8 at NEC Birmingham. The move reflects organiser Hyve Group’s commitment to creating a unified portfolio of UK tradeshow; Moda will now take place alongside retail tradeshow Autumn Fair.

“After carefully monitoring the situation, and listening to our customers, we have decided to move the SS21 edition of Moda back to September. This decision reflects our commitment to continuing the growth of one of the UK’s longest-standing and best-loved fashion trade shows and it is our hope that both exhibitors and visitors will support this decision,” said Moda event director, Adam Gough.

“Like many of you, the Moda team are working from spaces that look a little different – from home offices to shared dining tables. However, we want you to know that our inboxes remain open, and our phones are switched on as we continue to work remotely,” added Gough.


As part of Hyve Group’s UK-wide initiative, Moda will also be running the #InspiredByKindness campaign. The project, which encourages people to share positive stories and acts of kindness, is designed to keep Moda’s community-feel alive during this difficult time. Moda will be offering their platforms to both brands and retailers, in a bid to support their businesses and share the inspirational work and acts of kindness that have emerged from the current situation.

The heart of UK fashion, Moda is the key meeting place for mainstream fashion, delivering a high quality and cost-effective platform for mid-market brands and ensuring a commercially viable and convenient buying environment for retailers across the UK and Ireland. Bringing together over 1,200 collections under one roof at the NEC Birmingham to deliver the complete season’s overview to over 8,000 visitors annually. The show also brings fashion to life on 16 catwalk shows throughout the three days to inspire buyers and sell brands, alongside a comprehensive retail-focused seminar programme, interactive workshops and networking events.

Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation. Hyve Group plc was announced as the new brand name of ITE Group plc in September 2019, following its significant transformation under the Transformation and Growth (TAG) programme.



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