For four days, the 7th Agreste Tex brought together, in Caruaru (PE), manufacturers and retailers from the Brazilian clothing market, with emphasis on jeanswear, an important productive segment of the local industry.
The Agreste clothing hub, comprised of Caruaru, Toritama and Santa Cruz do Capibaribe, is undoubtedly the major production center in the Northeast and stands out on the map of national clothing production. Agreste Tex, which had its seventh edition held between March 19 and 22, at Pólo Caruaru, is the synthesis of this representation of the local industry.
Held by the Febratex Group, the exhibition brought together 250 brands, sold by the 80 companies participating in the fair, resulting in a turnover of R$300 million in business.
It is important to remember that Caruaru, known touristically as the “Capital of Forró”, is also the center that leads the production of the Agreste Textile Pole, followed by Toritama and Santa Cruz do Capibaribe.
Agreste Tex 2024 presented, as a novelty, the Brasil Fashion Designers (BFD) competition, with the aim of rewarding young talents. At the same time, the Statup Corner on the Road space continued, bringing together startups that work in favor of the clothing sector.
For the Communications Director of the Febratex Group, Hélvio Pompeo Júnior, the Agreste Clothing Hub continues to rise, at the same time as informality in the sector falls. “Especially aimed at clothing manufacturers in Pernambuco, the event aims, over its four days, to promote interaction between businesspeople and the best in technology for the sector”. The executive ratifies the purpose of training businesspeople and professionals in the region, ensuring the evolution of Pernambuco as a national fashion hub.
Jeanswear in numbers
The 7th Agreste Tex , in Caruaru, was also an opportunity for IEMI – Market Intelligence to bring the most recent and representative data about the sector to the audience.
Marcelo Villin Prado , director of IEMI , highlighted that the jeanswear manufacturing industry in Brazil reached the level of R$14.4 billion in revenue in 2022, through 4,900 production units. Production that year reached 288 million pieces, 890 thousand of which were destined for export. In contrast, the Brazilian market absorbed 3.5 million imported parts, for a total consumption of 290 million units.
According to the IEMI executive, compared to the previous year , production recorded in 2022 showed a drop of 5.5% in terms of the volume of parts. However, in nominal values, there was an increase of 1.2%.
When analyzing apparent consumption – that is, total production plus imports, minus exports –, between 2018 and 2022, there was a 28.9% drop in the volume of imported parts. In the comparison between 2021 and 2022, the share of imported articles was 1.2%.
Jeans and the consumer
The survey carried out by IEMI shows that, considering the country’s 204 million inhabitants and the consumption of 279 million units, the average expenditure per capita is R$ 128.00. The value corresponds to the annual purchase of 1.4 pieces per inhabitant. Data for 2022 indicates a drop of 8.2% in the consumption of parts in the national market.
When asked about their intention to continue wearing jeans in the future, 99% of consumers respond affirmatively. Among those interviewed, 87% consider “denim fashion” to be aimed at people of all ages. Only 12% refer the item to young people, while only 1% associate jeans with “older people”.
Within the IEMI survey, consumers also listed the most appreciated characteristics when it comes to jeans. For 56% of respondents, “comfort in daily use” is the most desired aspect. For 45% it is versatility and 40% also mentioned “design as style” . Branded jeans are highlighted by 13% of respondents in the survey.
For 80% of consumers interviewed, jeans are “a fundamental wardrobe item, compatible with all styles” . For 19%, “it is a traditional piece , with uncompromised use ”, and only 1% say they do not like jeans .
For more details on this research related to production and consumption in the jeanswear segment, access the Jeanswear Fashion Potential Market Study 2023 and the website iemi.com.br/vestuário
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