Customer satisfaction is always Trützschler’s top priority. And we know it’s the top priority for our customers too. Our 19-year success story with cotton spinner Hascevher in Türkiye is a shining example of how we not only keep our customers happy, but also contribute to the satisfaction of Hascevher’s customers.
Hascevher Tekstil is a true innovator. It entered the textile market in 2006 and now employs more than 500 people across its sites in Türkiye, achieving annual sales of more than US$100 million. The dynamic company is characterized by its sharp focus on embracing trends and technologies that will shape the future. And it has worked side by side with Trützschler during its entire history to unlock business growth.
“Our priority is to achieve continuous levels of productivity and quality throughout the life of our machines,” says Buket Çelebi, General Manager at Hascevher. “This is only possible with great service support. That’s why we choose to work with our trusted partners at Trützschler.”
The story of Hascevher began at its factory in Kahramanmaraş. This site operates 8,616 rotor spindles with the capacity to produce 15,000 tons per year of 100 % cotton yarn for knitwear and weaving in the range of Ne 6 to Ne 40. A major landmark for the company arrived in February 2024, when it invested €50 million to establish a new factory in the Bor district of Niğde – with support from Trützschler for the design, commissioning and delivery of this ambitious project. This second facility makes ring compact yarn in the range of Ne 20 to Ne 60 and has capacity to produce 15,000 tons per year. Across these two sites, more than 100 machines from Trützschler help to ensure outstanding quality that makes Hascevher’s customers satisfied.
Meeting diverse needs
Those customers are mainly manufacturers of ready-made clothing, home textiles and technical textiles – with around 60 % of Hascevher’s products exported to markets outside Türkiye. To meet the diverse needs of those final products and global markets, Hascevher relies on technologies and teams from Trützschler. It operates thirty-six TC 19i cards and thirty TCO 21 combers, for example.
“The TC 19i achieves excellent quality at high production volumes and its design minimizes the risk of errors or defects because it offers a range of automated, self-optimizing functions,” says Buket Çelebi. “With the TCO 21, we’re feeling the advantages of using a next-generation combing machine that stands out with its top quality, low maintenance requirements and easy adjustment.”
Building new factories
In typical spirit, Hascevher is already making exciting plans to take its business to the next level. Another rotor yarn production facility is planned in the Niğde district. It will have capacity to manufacture 90 tons per day. And in the spirit of this long-standing partnership, they are already considering Trützschler machines for this new factory.
“Of course, we want to include Trützschler technologies in our new facility,” says Buket Çelebi. “They offer great support and innovative machines that enable high levels of quality and productivity. We also want to benefit from Trützschler’s after-sales service at this site just like we have benefitted from it throughout our relationship. It’s a pleasure for us to work with these experienced, solution-oriented and fast-responding teams.”
Making a decisive impact
Teams from Trützschler and Hascevher are in regular contact to discuss developments in the textile industry and explore potential ways of tapping into future opportunities. Sustainability is a key trend for both partners. They are engaged in close collaboration to find ways of using more sustainable raw materials and reducing greenhouse gas emissions, while also saving energy and water.
“We sell to global markets in a business environment with intense competition,” says Buket Çelebi. “That is why we are always seeking innovations that can boost our efficiency or productivity, cut costs or make our products more sustainable. The machines we choose make a decisive impact on our progress in those areas. With Trützschler by our side, we’re confident about our exciting future – and confident about making our customers happy, too.
