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Exploring Domotex Middle East 2024: A Conversation with Ms. Sonia Wedel Castellano (Video)

How do you evaluate Domotex Middle East 2024 in Dubai as the organizer?

We are immensely proud of establishing this exhibition in a record four months, despite challenging conditions and fierce competition. Domotex Middle East in Dubai has attracted exhibitors from 16 nationalities, with significant representation from Iran. Feedback has been overwhelmingly positive, with participants expressing higher satisfaction compared to previous editions. This success reflects our dedication to the Middle East market.

What are the differences between Domotex Hannover and Domotex Middle East, and can they be compared?

Domotex Middle East and Domotex Hannover serve distinct purposes. While Hannover is an international platform attracting visitors globally, Middle East focuses specifically on this region. Hannover caters more to Western European and US clients, while Middle East targets the local market. Each platform has its strategic focus, complementing the industry’s diverse needs.

What are your plans for developing this exhibition in the coming year?

Our plan is to evolve Domotex Middle East by expanding product categories, particularly in the handmade sector, and emphasizing prayer and specialized carpets. We aim to grow the exhibition annually, leveraging our experience and customer feedback. Additionally, we plan to host Domotex carpets and rugs annually, alternating with flooring editions to address market demands effectively.

Why is Dubai an ideal location for a carpet and flooring exhibition?

Dubai was chosen due to its international appeal, logistical convenience, and economic stability. It serves as a neutral platform with no visa issues, making it accessible for global participants. Dubai’s robust economic growth and ongoing construction projects make it a prime market for carpets and flooring. Its status as a regional hub attracts retailers and interior designers from the Middle East and Asia, making it an essential destination for industry players.

 

 

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