MOMAD 2027

MOMAD 2027 will take place from 4–6 February 2027 at IFEMA MADRID, bringing together fashion brands, footwear companies, accessory designers, retailers, buyers, distributors and industry professionals from Spain and international markets.

Recognized as one of Spain’s leading trade platforms for fashion, footwear and accessories, MOMAD provides a professional business environment where brands can present new collections, discover emerging trends, strengthen commercial relationships and explore new market opportunities.

The 2027 edition will be held in Hall 3 at IFEMA MADRID and will once again combine product sourcing with fashion presentations, professional content, emerging talent, sustainability and digital solutions for the retail sector.

A Key Meeting Point for the Fashion Industry

MOMAD has established itself as an important professional event for the fashion sector in Spain and Southern Europe. The exhibition brings together established brands, emerging designers, buyers, retailers and industry specialists in a space dedicated to business, creativity and fashion trends.

The fair gives visitors the opportunity to discover new collections, identify suppliers, connect with national and international brands and explore developments shaping the fashion, footwear and accessories markets.

MOMAD is particularly focused on generating commercial relationships between brands and professional buyers, including boutique owners, fashion stores, online retailers, shoe shops, chain stores, department stores, designers, manufacturers and agents.

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Read more: MOMAD Drives Business and Innovation in the Fashion Industry

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Fashion, Footwear and Accessories Under One Roof

MOMAD covers a broad range of fashion products, business services and professional sectors.

• Textile manufacturing and fashion collections
• Footwear
• Fashion accessories
• Emerging designers and brands
• Sustainable fashion
• Retail services
• E-commerce and logistics solutions
• Digital marketing and retail technologies

The official event structure includes dedicated areas for Textile Manufacturing, Footwear and Accessories, EGO, Sustainable Experience and MOMAD 4.0.

By combining product presentation, business networking and market insight, MOMAD supports professionals looking for new collections, suppliers, brands and innovative retail solutions.

Innovation, Sustainability and Digital Transformation

Sustainability, digital transformation and innovation continue to form an important part of the MOMAD concept.

The Sustainable Experience area brings together brands and projects working with responsible materials, ethical processes and conscious design, providing a dedicated platform for more sustainable approaches to fashion.

MOMAD 4.0 focuses on the digital transformation of the fashion and retail industry. The area includes companies providing e-commerce services, logistics solutions, payment and financing platforms, internationalisation support, audiovisual technologies, digital marketing and sensory marketing.

These areas complement the traditional fashion sourcing offer by helping retailers and brands explore technologies and business models shaping the future of the industry.

Supporting New Talent and Emerging Brands

MOMAD also provides visibility for emerging fashion talent through EGO and the MOMAD Talents by ISEM competition.

For the February 2027 edition, MOMAD has launched the 17th edition of MOMAD Talents by ISEM, designed to identify new brands and emerging designers in clothing, footwear and accessories.

The initiative gives selected companies the opportunity to increase their visibility among buyers, industry professionals and businesses, while the winning brands receive exhibition space at MOMAD.

The fair also features the MOMAD Catwalk, where established and emerging brands can present collections and new creative concepts to the professional fashion community.

More Than 200 Brands at the Previous Edition

The July 2026 edition of MOMAD introduced a renewed professional format and brought together more than 200 brands, including 50 new participants.

According to IFEMA MADRID, industry professionals from 72 countries attended the event, strengthening MOMAD’s international reach and its position as a business-focused platform for fashion, footwear and accessories.

The previous edition combined the exhibition floor with specialised content spaces, networking sessions, fashion shows and professional activities focused on commercial development and industry knowledge.

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Read more: MOMAD Opened at IFEMA MADRID With More Than 200 Brands.

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Madrid as a Fashion Business Destination

Held at IFEMA MADRID, MOMAD benefits from one of Spain’s most important international exhibition venues and a strategic location with strong transport connections to Madrid city centre and Adolfo Suárez Madrid-Barajas Airport.

For exhibitors and visitors, the fair provides an efficient platform to access the Spanish fashion market, meet national and international buyers and build commercial relationships across the European fashion and retail ecosystem.

The February 2027 edition will take place in Hall 3 at IFEMA MADRID.

Who Visits MOMAD?

The event is designed primarily for professional fashion and retail audiences, including:

• Boutique owners and managers
• Fashion store buyers
• Online retailers
• Shoe retailers
• Chain stores
• Department stores
• Designers
• Manufacturers
• Agents and distributors
• Fashion sourcing professionals

Exhibitors include manufacturers, importers, designers and wholesalers of fashion products, textile clothing, footwear and accessories, as well as providers of retail equipment, packaging and digital services.

Event Information