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Ecore introduces new slip-resistant flooring

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Lancaster, Pa.— Ecore, a manufacturer of safe, ergonomic and acoustic performance surfaces for commercial and athletic markets, introduced its newest Ecore Athletic surface: HydroGrip Motivate.

“HydroGrip Motivate is a true safety flooring surface that provides superior slip resistance in addition to ergonomic support and comfort underfoot,” said Bo Barber, executive vice president of sales and marketing at Ecore.

“The surface’s innovative VCR backing, called Motivate, provides a force reduction of 11.9% and energy restitution of 66.6% for optimal performance and safety. Motivate also eliminates the need for an underlayment.”


The engineered surface features a slip-resistant safety floor surface layer that is fusion bonded to a 5mm vulcanized composition rubber (VCR) base layer (Motivate) using Ecore’s patented itsTru technology. The company’s itsTru technology is a proprietary manufacturing process that starts with rubber that is diverted from landfills and incineration and upcycled into VCR using a pressurized process that fusion bonds the VCR to virtually any flooring surface.

The technology develops and captures energy so flooring surfaces can absorb force while returning usable energy back to the body, the company said.

Available in six colors, HydroGrip Motivate is ideal for wet areas, locker rooms and bathrooms where safety is a top priority. The easy-to-maintain surface is also hygienic due to its heat-welded installation.

  • This field is for validation purposes and should be left unchanged.

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