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Photo: MohawkGroup.com

Durkan launches new PDI carpet tile

Calhoun, Ga.—Durkan, the hospitality brand of Mohawk Group, has launched Taking Odds, a Precision Dye Injection (PDI) carpet tile collection aimed at enhancing hospitality interiors.

PDI tile is a rapidly expanding flooring category for Mohawk Group and Durkan, featuring innovative technology designed to address the specific needs of casinos and gaming centers, the company said.

Taking Odds PDI carpet tile features 25 high-resolution pattern designs in six color groupings. If desired, customers can further customize patterns with uniquely curated palettes.

Through Synthesis technology, Durkan’s patented process, the company said the collection’s design options are innumerable. The Synthesis process layers pattern and texture to provide high-quality 3D images with superior clarity, resulting in a unique layering effect of tremendous depth and richness.

“Our pre-curated colorways are specially designed for the casino and gaming market,” said Justin Hicks, senior manager of product marketing, Mohawk Group. “These patterns can be quickly and easily personalized to fit our customers’ specific projects, palettes or brand objectives.”

According to Durkan, the collection features a state-of-the-art approach to installation as well as the added wear and maintenance advantages of modular flooring. With EcoFlex AIR standard backing, Taking Odds PDI carpet tile offers easy installation with enhanced acoustic performance and comfort underfoot.

“Taking Odds offers the hospitality industry the best of both worlds,” explained Linda Hearns, senior manager of segment marketing, Mohawk Group. “It provides a wide variety of color options and pattern combinations while also offering easy installation and enhanced longevity.”

Available at ultra-low minimums (50SY), the collection’s patterns and styles create additional opportunities for branding within a variety of hospitality spaces. The designs, easy-to-install formats and enhanced longevity make Durkan’s Taking Odds collection a winning solution to gain significant industry advantage, the company said.

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