Hannover/Shanghai. Although the 17th DOMOTEX asia/CHINALFOOR is not taking place until 24–26 March 2015, the number of international suppliers registered to participate already exceeds the figure for the previous event. In fact, the number of wood flooring manufacturers expected to exhibit next time is 50 percent higher than in 2014.
Four entire exhibition halls have been allocated to the display category Wood Flooring and Laminates, for which leading international companies such as Kronoswiss, Kronotex, Beaulieu, Ter Hürne, Egger, Berry Alloc and Witex have signed up. Major Chinese exhibitors include Nature, Sunyard, Yihua, Boer, Jinqiao, Teclic and Huaming. With this impressive lineup DOMOTEX asia/CHINAFLOOR reaffirms its status as the leading specialist show in the Asia-Pacific region not only for carpets and floor coverings but also for wood and laminate flooring.
Next year, trade visitors and exhibitors will again have an opportunity to use the lead marketing campaign offered by the organizers with the aim of maximizing the benefits of their participation. This program has been specifically developed to improve efficiency for trade visitors and exhibitors – for example, even before the show begins visitors will be able to quickly identify and exhibiting firms which match their interests and arrange meetings with them. DOMOTEX asia/CHINAFLOOR offers every exhibitor from outside the host nation the opportunity to benefit from the lead marketing campaign, which includes an evaluation of visitor invitation responses (using a special code system) and the online ranking of exhibitors, as well as free on-site advertising for the most popular exhibitors. Thanks to a new tool which collates and ranks the invitations the organizers are able to assess the results and announce the names of the most popular exhibitors, who will then be offered the opportunity to advertise free of charge on site at the exhibition.
DOMOTEX asia/CHINAFLOOR 2014 attracted 1,177 exhibitors from every segment of the floor coverings industry. Of these companies around 22 percent came from outside China. In 2015 the trade fair for carpets and floor coverings will occupy 12 exhibition halls with a total area of 140,000 square meters.
