Carpet Cushion Innovations :: Retailers know that cushion not only makes carpet look and feel better underfoot, it also enhances the useful life of the floor. To help retailers maximize their profits and customer satisfaction, manufacturers are continually upgrading cushion technology and marketing strategies to enhance soft surface sales.
“During the last couple of years, as hard surface continues to grow, we see more of our premium carpet sold in conjunction with more of our premium cushion,” said David Goldschmidt, director of cushion sales, Mohawk.
