Beaulieu Flooring Solutions, part of the Beaulieu International Group (BIG), has unveiled Rewind, a latex-free carpet, to help the trade show and special events industries go greener. The company feels Rewind is just not a product but a concept that gives both economic and ecological benefits as part of a strategy centred on corporate social responsibility.
Every year, more than 100 million square metres of carpet is manufactured for corridors, fair stands, entrance halls and other event spaces. Traditional carpet ends up in an incinerator or as landfill. Because it contains latex, it cannot be sustainably recycled.
Rewind is 100 per cent polyolefin, which means it is 100 per cent latex-free. Therefore, the production process is very environmentally friendly. Compared with traditional carpet, no water is used and gas consumption is cut by 83 per cent. This green production process reduces total CO2 emission by 35 per cent.
In the current economic climate, quality and efficiency also play a big role. Rewind proves its added value here as well and guarantees a first-rate product every time: strong, durable, low VOC content and with fire classification Bfl. Thanks to its lower total weight, the rolls are easier to handle and more ergonomic to install. The unique composition of Rewind also offers logistical advantages: less storage space needed and an optimisation of transport.
Because Rewind contains no latex, it can be fully recycled into a pure recyclate that can be re-used as a raw material for the injection moulding of new, high grade products.
“As the market leader in needle felt floor coverings, we are proud to be at the forefront of this technologically innovative product. Rewind is the result of collaborative efforts by BIG employees across all divisions. Rewind is also more than a product, it is a philosophy in which economy and ecology merge into one. That ensures that Rewind creates added value for every stakeholder and the environment, at every stage of its lifecycle,” says Wim Coppens, general manager Needle Felt.
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