APPPEXPO stands as a beacon in the realm of international fairs, notably influencing the advertising, printing, and packaging industries, along with their interconnected industrial chains. As an integral part of the esteemed “Shanghai International Advertising Festival,” this exhibition serves as a pivotal avenue for showcasing groundbreaking products and technological feats across diverse sectors encompassing inkjet printing, cutting-edge innovations, materials, signage, and beyond.
Established in 1993, it has evolved into one of Asia’s premier expos, consistently illuminating the advancements in advertising signage and digital textile printing. Over the years, APPPEXPO has ardently championed international collaboration, fostering a dynamic platform for industry openness, cooperation, and exchange.
- Can you provide an overview of APPPEXPO and its significance as a leading international fair in the advertising, printing, packaging industries, and related industrial chains?
APPPEXPO is exhibition unit of “Shanghai International Advertising Festival”, one of the three major festival events in Shanghai. Its exhibits cover innovative products and technological achievements in areas including inkjet printing, cutting, engraving, materials, signage, display, commercial retail, lighting, express printing, packaging, and inkjet printing industrial applications. It comprehensively showcases cutting-edge technologies and solutions in the industry, and expands global business opportunities, empowering the dual circulation of domestic and international printing industry.
As one of the largest expos in advertising signage and digital textile printing industry in Asia, APPPEXPO has been committed to creating a window and stage for international industry openness, cooperation, and exchange since its establishment in 1993.
- From your perspective, what are the current trends in textile digital printing that have been highlighted at recent APPPEXPO events?
In recent years, especially at APPPEXPO 2023, we have intuitively felt the expansion of digital textile printing in various fields, such as home decoration, daily necessities, household appliances, clothing, daily chemical labels, packaging printing, etc. The continuous development of digital textile printing technology has made the production process more flexible, enabling personalized and small batch printing.
This is a significant trend for the industry, as the demand for personalized products in the market is significantly increasing. In addition, the improvement of sustainability and environmental awareness is also another important trend. Manufacturers and brands are increasingly concerned about using environmentally friendly materials, reducing waste, and using more energy-efficient digital printing technologies.
- Could you share insights into the types of exhibitors, particularly those specializing in textile digital printing, that participate in APPPEXPO?
The types of exhibitors participating in APPPEXPO are quite diverse, covering various fields such as advertising signage, digital textile printing, LED technology, packaging and printing equipment. Digital textile printing exhibitors showcase the latest technologies and achievements in the industry, including high-resolution printing, multi color selection, and the application of sustainable materials.
These technologies have a revolutionary impact in the textile industry, enabling personalized and small-batch printing. In the past two years, more and more exhibitors have also showcased their unique design concepts, creative textile applications, and how digital printing drives innovation in the textile industry.
- How does APPPEXPO contribute to promoting and presenting the latest technological advancements in textile digital printing, especially in the context of the evolving needs of the industry?
As a leading exhibition in the industry, APPPEXPO gathers top brands in the industry and showcasing the cutting-edge textile digital printing equipment and technology. We will also organize seminars and technical meetings, inviting industry experts and leading enterprises to share the latest industry trends. These activities will help to promote the technical exchange and knowledge sharing in the industry. In addition to equipment and technology, we also gathered material and consumables exhibitors on-site to showcase their new products.
Through multidimensional market exploration, APPPEXPO can provide exhibitors and visitors with an opportunity to comprehensively understand the latest technological advancements in textile digital printing industry, promoting technological innovation and sustainable development of the industry. This platform also helps to meet the changing market demand and promote the continuous upgrading and development of digital textile printing technology.
- With its international prominence, how does APPPEXPO attract and engage participants from different parts of the world, and what opportunities does it provide for global collaboration in textile digital printing?
We attract outstanding enterprises and professionals from all over the world in the industry chain through various channels such as online promotion, social media, and industry publications for global promotion. We provide an excellent platform for international business cooperation and negotiations. Every aspect of the textile digital printing industry, from equipment manufacturers to raw material suppliers, has the opportunity to discover new business opportunities at the exhibition.
It is precisely the diversity of APPPEXPO mentioned above that everyone can learn from the experiences of different countries and regions, understand the needs and trends of different markets, and even find your R&D partners here to progress together and promote the innovative development of the entire digital textile printing industry.
- How has APPPEXPO contributed to the growth and development of the textile industry, specifically in the digital printing segment?
APPPEXPO has always been committed to promoting digital and intelligent development in the textile printing industry, high-lighting high-quality, personalized and diversified development in fields such as digital printing, clothing, home textiles, and home decoration, and building an international platform for communication.
- Are there any educational or informational programs, seminars, or conferences … within APPPEXPO that focus on advancements, techniques, or …?
Of course, we have a summit forum on digital textile printing every year. At the June 2023 exhibition, with the theme of “showcasing individuality and dazzling printing colors”, we focused on the current application status of digital printing technology in textile and clothing customization fields. From the perspective of personalized customization, we gradually expanded towards the development of industry technology and the application of digital printing technology. The on-site forum activities for 2024 are also in preparation now and may focus on the popular segmented markets. Please stay tuned and welcome everyone to come and join us.
- From your perspective, how do you see the future of textile digital printing evolving, and what role does APPPEXPO aim to play in shaping this future?
Benefiting from the growth of technological innovation, sustainable demand, and personalized market demand, I believe that the future prospects of the digital textile printing industry are very promising. In the future, APPPEXPO will continue to carry out its features as a leading platform for insights into the industry trends, market demands, and new technologies of the digital textile printing industry.
