A.S.Adventure is part of the Yonderland Group, Europe’s largest outdoor chain with over 190 stores, where OrganoTex is already represented with its Eco-labelled textile impregnation, as well as the range of biodegradable shoe care and detergents through the collaboration with the Dutch chain Bever.
With A.S.Adventure as a new retailer, OrganoTex continues its international expansion into Belgium, aligning with OrganoClick’s expansion strategy.
“We are looking forward to commencing our partnership with A.S.Adventure through our distributor for the Benelux countries, Ideavelop B.V. We are reaching a large new audience of consumers in Belgium while further developing our position as a supplier to Yonderland after a successful launch together with the Dutch chain Bever in 2023,” says Susanne Karlsson, Sales Manager for OrganoTex® at OrganoClick.
