Colombiamoda Celebrates 35 Years with Global Impact and Turkish Participation
Colombiamoda, Colombia’s premier fashion event, celebrated its 35th anniversary with a record-breaking attendance of over 70,500 visitors from more than 40 countries. This year’s event highlighted the internationalization of the fashion industry, featuring a special participation from Turkish fabric and yarn producers who met South American textile buyers and artisans.
Turkish Textile Participation at Colombiamoda
Turkish fabric and yarn producers met South American textile buyers in Colombia
In one of South America’s most significant textile and clothing events, 14 Turkish companies displayed their latest collections and met with business partners. These companies participated through Kuzey Expo Istanbul, the official representative of the Colombia Fashion Show in Turkey. The presence of Turkish exhibitors added a new dimension to Colombiamoda, showcasing the growing global integration of the textile industry.
List of Turkish Participants: Meric Iplik – Beyhan Tekstil – HMK Tekstil – Essen Tekstil – MAYA Iplik – ARTA Tekstil – Etkin Tekstil – Hascevher Tekstil – Almer Tekstil – Ozel Tekstil – MSS Tekstil – Kukrer Tekstil – MSG Tekstil – Guriplik
Mr. Ramzan Besli from Meric Yarn Company:
“Colombiamoda is a wonderful event for the clothing and fashion sector. The upcoming Colombia Tex in January could be crucial for Turkish yarn and fabric manufacturers. We found this market very promising. The connections we’ve made here are invaluable, and we look forward to strengthening our business relationships in South America.”
Mr. Murat Beyhan from BEYHAN Textile Company:
“It is the first time that we are present in this event as a Turkish pavilion. The market has great potential, and the variety and quality of products of Turkish companies can be successful here. Our presence in this exhibition was very successful, and we have planned to attend this market for at least three more periods. The exhibition, and of course the Turkish pavilion, was organized with a strong plan. As we have already been able to export our products to European markets, South America also has this potential. The feedback from buyers has been overwhelmingly positive, and we are excited about the future prospects.”
Mr. Tuncay Karasu, CEO of Arta Tekstil Company:
“The exhibition is very good and far beyond our expectations. The products we brought to the exhibition were very well received, and we will definitely have a good market here. Textile exporting companies in Turkey should overcome the current crisis by focusing on exports and higher value-added products. Certainly, with the decline of any market, other markets around the world grow. The South American market is one of the growing markets in the future that we should not neglect. The enthusiasm and interest shown by the attendees have reaffirmed our belief in the potential of this market.”
The next edition of this exhibition will be held in January, focusing on the raw materials of fabric, yarn, and textile machinery, while the July edition will be more focused on fashion and clothing.
Mr. Ergun Karabulut, CEO of Kuzey Expo:
“We are very happy to contribute to the increase in the export of Turkish textile products to the markets of South America, especially Colombia. The products of our companies can easily compete in the market and gain more share of this important market. Being in Colombia means penetrating all South American markets, and we hope that in the next period of this exhibition, by increasing the size of the Turkish pavilion, we will have more companies by our side to participate in this big market. The strategic importance of Colombiamoda for Turkish companies cannot be overstated. It serves as a gateway to South America, offering unparalleled opportunities for growth and expansion.”
To attend the Turkish pavilion, you can contact the official representative of this exhibition in Turkey, Kuzey Expo: +90 546 576 5500
Highlights
Record Attendance: This year, Colombiamoda saw an unprecedented turnout, with over 70,500 attendees exploring the vibrant ‘City Circuit’ that encompassed 24 unique locations across Medellín. The event’s expansive reach within the city allowed visitors to experience a diverse range of fashion and cultural activities, creating a dynamic atmosphere that celebrated both local and international creativity.
Global Participation: The 2024 edition of Colombiamoda attracted participation from 600 brands, drawing in over 12,000 buyers from various countries, including Ecuador, Peru, Mexico, the USA, and Costa Rica. This diverse representation underscored the event’s role as a crucial hub for the global fashion industry, fostering connections and facilitating business opportunities across borders.
Economic Impact: The economic benefits of Colombiamoda were significant, with the event generating over $13.3 million for the city of Medellín. Additionally, the influx of visitors contributed to an 80% hotel occupancy rate, highlighting the symbiotic relationship between the fashion event and the local economy.
Key Features
Sustainability: Colombiamoda continued to champion sustainability within the fashion industry. Initiatives such as the ‘Circular Fashion Market’ and the ‘Sustainability Route’ were prominently featured, highlighting eco-friendly brands and sustainable practices. These initiatives aimed to educate both consumers and industry professionals about the importance of sustainability, driving a collective effort towards a more environmentally conscious future.
Knowledge Pavilion: The Knowledge Pavilion was a hub of learning and innovation, attracting 15,000 attendees who engaged in over 30 conferences. These sessions covered a wide range of topics, from emerging industry trends and technological advancements to sustainable practices and market strategies. The pavilion provided valuable insights and knowledge, fostering a culture of continuous improvement and adaptation within the fashion industry.
Fashion and Creativity
Catwalks: Colombiamoda’s renowned catwalks showcased the creativity and talent of Colombian and Latin American designers. With 25 fashion shows, the event provided a platform for both established and emerging designers to present their collections. The diverse range of styles and designs highlighted the rich cultural tapestry and innovative spirit that define the region’s fashion scene.
New Categories: This year’s event introduced new categories, including the ‘Deco’ section, which featured home design solutions from 15 brands. This addition expanded Colombiamoda’s scope, reflecting the evolving interests and needs of its audience. The inclusion of home design underscored the interconnectedness of fashion and lifestyle, offering attendees a holistic experience.
International Recognition
Inexmoda, the institute behind Colombiamoda, received the prestigious ‘Order of Merit Don Juan Del Corral’ for its significant contributions to Medellín’s development. This recognition highlighted Inexmoda’s role in fostering economic growth, cultural exchange, and innovation within the fashion industry. The event was broadcast live by Teleantioquia and Telemedellín, extending its reach to homes across Colombia and showcasing the vibrant energy of Colombiamoda to a broader audience.
About Inexmoda
Inexmoda is dedicated to promoting the growth of the Colombian and Latin American Fashion System through comprehensive research, training, and the organization of key industry events like Colombiamoda and Colombiatex de las Américas. The institute’s efforts are focused on fostering innovation, sustainability, and competitiveness within the fashion industry, ensuring that it remains dynamic and resilient in the face of global challenges.
Colombiamoda 2024 demonstrated the industry’s resilience and creativity, positioning Colombia as a global fashion hub. The event’s success was a testament to the collaborative efforts of industry professionals, exhibitors, and attendees, all of whom contributed to an unforgettable celebration of fashion and culture.
Contact
For more information, visit colombiamoda.com
To attend the Turkish pavilion, contact Kuzey Expo at +90 546 576 5500
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