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Inditex launches Pull & Bear in the US

Inditex launches Pull & Bear in the US

Inditex, the Spanish fashion giant that owns Zara, launched its renowned brand Pull & Bear as an online only player in the US.

The US shoppers will now be able to order their fashion items from Pull & Bear through web. The US becomes the brand’s 34th online market in the world.

Besides, Inditex runs 94 Zara outlets, 3 stores of Massimo Dutti and 1 of Bershka in the USA.

Going as a full online player in the US is Inditex’s major step towards selling its product in every corner of the globe by 2020.

Pull & Bear is majorly competing with youth-targeted US rivals that include Abercrombie & Fitch Co.’s Hollister Co., Forever 21 and Brandy Melville.

Meanwhile, Pull & Bear is also marketing a limited edition of T-shirts themed to hit Netflix’s show “Stranger Things.” This decision is striking considering the retailer’s wariness regarding advertising and excessive marketing.

Inditex currently operates 8 brands in as many as 96 nations with more than 7,000 outlets.

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Kohan Textile Journal is the leading magazine for the Textile industry, Textile machinery, Synthetic Fibers and Nonwovens in MENA region (the Middle East and North Africa) and is published every two months. It basically emphasizes on textile machinery, textile products, carpet and synthetic fibres distributed among the factories, manufacturers, and traders of floorcovering industries.l

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