The fashion industry itself is the synonym of trends and changes. The experts and preachers are always looking for new trends and styles every day! Seasonal changes in the fashion industry are pretty common, and the industry is always cyclical. Over the years, the industry has become one of the largest globally, growing at a faster pace.
Technological advancements like the inventions of robotics, AI and VR and their amalgamation into the fashion industry has hastened the fashion space. This article will throw insight into how these changes will mould the fashion industry and what you can expect by 2030!
Let’s take a detailed look into the various aspects that might evolve by 2030.
● Automation in the fashion/ product design: Within ten years, artificial intelligence and virtual reality will become part of the human lifestyle. Brands and experts have already started using technology to understand customer behaviour. Experts suggest that the fashion industry can expect a generative design software by 2030. Artificial intelligence is expected to become the designer by that time. Studies point out that some of the brands have already started using AI to bring out innovative designs.
● Fast fashion and sustainability: Earlier, people had to wait for seasons to see new fashion trends and changes. However, the concept of fast fashion has changed this to a great extent. Big brands in the industry play well in bringing their trends visible in the market without waiting for seasons to change. However, sustainability was not at all considered while managing to bring up fast fashion into reality. Recently, sustainability in fashion has been a crucial trend, and customers have started to choose sustainability-marketed products. The push for sustainability will make it happen by 2030.
● Personalisation in apparel production and 3D printing: Brands have already started exploring 3D printing and other new technologies that support personalisation. Printed products are now being promoted more as they reduce fabric waste during production and support sustainability. Hence, we can expect drastic innovations in terms of printed products.
● Social media will turn into sales channels: The social commerce market proliferates and is expected to reach billions within the next few years. As per surveys, retailers prefer to give key priority to social media sales in their future strategies. They might also be depending on technologies like AR and AI to improve the customer’s journey. By 2030, social media platforms will be the most effective sales channels!
● Retailers will depend on personal bot solutions: Retailers choose bot solutions to improve customer engagement. Though they have already started using personal bot solutions, the next three years are expected to make more innovations and enhancements in this area.
● The reality by technology: Virtual try-on is getting familiar these days in the fashion industry. While the pandemic forced home shopping, virtual try-on was a real boon to the customers. This technology has helped streamline customers’ online experience and enhance their trust in a brand. Uncertainty of choosing the right size while shopping online is resolved with VTOs. It will become a standard feature by 2030!
These days, people are more focused on contributing their part to save the earth and contribute more to sustainable living. The fashion industry has also got aligned to the sustainability trends, and by almost 2030, it will be the most sought-after element by customers and manufacturers alike. However, customers are still the hearts of any industry. Hence, changes will only be based on the customer reaction and adaption to these changes. Shoppers value authenticity, whether it is online shopping or offline store. They prefer brands that reflect their values and shopping experience. Considering all these facts, we can anticipate changes that go well with customers’ convenience, sustainability, and speed!
