DOMOTEX Hannover 2021
A highly international scope and a high-calibre audience are the key features of DOMOTEX. In January 2020, some 35,000 visitors, 70% of them coming from abroad, attended DOMOTEX for information and ordering purposes. Decision-makers accounted for some 90% of all attendees, taking in the products and services of 1,400 exhibitors from more than 60 nations.
Figures like these underscore the status of this world-leading trade fair as a global marketplace for the industry, where not only new contacts are made, but concrete business deals are sealed.
“We are going to widen these benefits,” declares Wedell-Castellano. “By swiftly reacting to the needs of our exhibitors and visitors, we are taking special efforts to ensure that a trip to the fair becomes even more efficient and attractive than it already is. Our strategy is to continue to discuss with as many players as possible about the contribution we can make to the success of our stakeholders through agenda-setting, storytelling, special platforms and additional offerings. Initial roundtable discussions with exhibitors and associations have taken place in recent weeks and months, with more in the planning.”