Paris - France
In anticipation of the resumption as of September 1 of events for more than 5,000 people, Première Vision, a leading French company and organiser of textile and fashion fairs, has confirmed that its flagship event dedicated to creative fashion, Première Vision Paris, will be held from September 15-17 at the Parc des Expositions de Paris Nord Villepinte.
The physical edition of the show, which has been revised and adapted to the current health situation, will for the first time be bolstered by a complementary digital fair taking place over the same dates.
The aim of this virtual show, which will be hosted and relayed by the Première Vision Marketplace, is to boost the visibility of the exhibitors’ offer to a broader target of international buyers.
This event, now both physical and digital, aims to mobilise the entire international fashion industry, and above all boost the sector’s recovery through: the show in Villepinte, which will meet all required government health protocols, and allow exhibitors and visitors to meet again to discover and share the new collections; the creation of multimedia forums to discover exhibitors’ most emblematic and creative products and designs; the strengthened development of digital events and tools to support their necessary and inevitable acceleration in the industry, and thereby energise client/supplier meetings; the launch of new services and functionalities for a 2nd-generation marketplace, developed to facilitate both the promotion of collections and online business discussions in preparation of show visits, and support the industry in this new irreversible step towards a broader digitalisation of the sector.
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