MAGIC New York 2025

What is MAGIC New York?

Bringing the spirit of MAGIC to New York City – MAGIC New York connects brands, buyers, press, influencers, and industry experts in the U.S. fashion capital.

MAGIC New York is your must-attend east coast market, happening twice a year, and where you’ll find must-have collections for this season and next.

Fusing scale with curation to drive commerce, creativity, and connections, MAGIC New York joins a global audience of retail buyers – from big-box to boutiques – with the industry’s leading women’s trend, young contemporary, and modern sportswear brands. MAGIC New York is not just an event, it’s a vibrant community.

Categories to Shop

Featuring established to emerging collections, MAGIC New York is where you’ll find a comprehensive collection of trend, young contemporary, and modern sportswear women’s fashion across key categories ranging from affordable to moderate price points.

Attendee Qualification

MAGIC New York attracts top buying power season over season drawing in retail buyers from boutiques to e-commerce sites to chain stores to big-box and department stores – and everything in between. And the best part? All verified purchasers attend for free.

Our events are not open to the public and are intended for fashion professionals and approved attendees only. All attendees – purchasing and non-purchasing – must be verified by show management to determine the nature of the company’s and/or individual’s relationship to the fashion industry.

Exhibitor Qualifications

MAGIC New York is home to the industry’s top women’s trend, young contemporary, and modern sportswear fashion brands – spanning affordable to moderate price points – and welcomes all interested brands to apply to exhibit at upcoming events. Submit your application to showcase your collection now. All applications will be reviewed carefully by our team and you will hear back within a few short days about next steps.