Interview with Mr. Nirav Agrawal /Managing Director – ADITYA SYNTHETIC
Aditya synthetic is one of the Indian exhibitors in Interdye & Textile Printing Eurasia 2022, we run a short interview with this company to know more about the textile chemicals and dyestuff market and Aditya’s latest products and innovations…
How is the general atmosphere in the exhibition and how do you evaluate it?
The exhibition was really good and we had an exceptional amount of visitors at this event including our existing customers and new clients, especially from the Turkish market. It has been our pleasure to meet customers face to face after a long time. The Interdye & Textile Printing Eurasia 2022 has been a well-organised exhibition and we are grateful for this valuable opportunity.
What do you think about the market?
Frankly speaking, the market is going through a downward trend right now for all manufacturers and suppliers. Our only motivation, like most of the participants here, is to develop relationships with potential clients so that whenever there is a demand, we are better equipped to serve them.
The Indian dyestuff and textile chemicals manufacturers experienced fast growth in the past decade, how do you evaluate the reason?
Our growth has primarily been fuelled by a huge investment in research and development over the last decade.
At Aditya Synthetic we have two separate state-of-the-art research and development centres, which are constantly striving to better our existing products and find solutions to ongoing client challenges.
This approach helps us retain and serve clients in a much better way.
Apart from R&D, other factors like understanding and predicting market demands by exhibiting and visiting international events, creating a global sales and marketing network have helped Indian manufacturers to grow at a rapid pace.
Aditya Synthetic Range of Products:
Aditya synthetic is a family-owned business and it has been manufacturing reactive dyes for over 30 years. We are producing a wide range of dyestuff and reactive dyes, Turkey being our biggest market. Apart from Turkey, we also export to other markets, such as Brazil, Argentina, Sri Lanka, Indonesia, UAE and many more.
Aditya Synthetic Philosophy
Better Quality. Better Products. Better Relationship.
There are a lot of companies that do what we do, that have the technological know-how, but what separates us from the rest is our commitment towards quality. We don’t just want to sell colors; we want to connect our clients to what matters most – the experience.
It’s not incredibly difficult to manufacture color, but getting that perfect shade every single time – that’s another matter entirely. We have honed a process and set up benchmarks at the tail end of every step that help us identify a niggle, before it becomes a problem. We set in motion the right research for every order we get and we don’t start firing up our boilers until we know what is expected. That in turn gives us uniformity in our products, leaving our clients with exactly what they want.
To put it simply, we work in an industry where a lot is left to chance, but we just love to do it the hard way.
The right raw materials, countless number of hours in the lab, perfect proportions, on dot temperatures, constant monitoring and apt packaging with a host of other natural elements lead to a perfectly tuned color. In spite of all the effort it takes, we still feel that beauty has never been so easy.
