Before the fourth edition of Centrestage, Asia’s premier fashion event, begins on September 4, the HKTDC has joined hands with over 90 partners to host Hong Kong in Fashion – a series of creative events being held across the city from August 17 to September 30 at locations ranging from shopping malls and restaurants to hotels and fashion venues.
Hong Kong in Fashion is meant to give people in the city a chance to experience the power of fashion and the creative spark that underpins it, bringing life and colour to Hong Kong and enhancing the city’s status as Asia’s fashion capital. Hong Kong in Fashion features several themed events, including fashion exhibitions, live fashion parades and tea sets, to make people immerse in the local fashion culture.
As part of gala, a fashion-themed floral workshop by Rose of Sharon, a Live Fashion Busking event at which buskers dressed up in fashion collections by Centrestage designers and performed for passers by, and fashion-themed flash-dance performances have been held.
There will be live musical performance by local singer Lung Siu-kwan, and a Fashion Walk by a group of professional models to show off the collections of the two, star designers at this year’s Centrestage – Hong Kong’s Anais Mak and Joseph Altuzarra from New York. Both designers will showcase collections from their respective namesake labels at Centrestage Elites, the opening gala show of the event.
The events also include a presentation of evening gown designs by a group of young, up-and-coming fashion talents from Pooi To School on August 31, which will be accompanied by a live orchestra performance by the school’s students. There will be another presentation of wedding gown collection from around the world on September 1 by a group of stylish models.
A special photo exhibition showcasing the brands and designs to be featured at this year’s Centrestage is also being held at Lee Theatre until August 29 and at Fashion Walk until September 1, giving the public a preview of the event. The fashion shoot took place at some of Hong Kong’s most iconic neighbourhoods, highlighting the synergy between the city’s new fashion trends and its traditional culture.