UBM Fashion, a leader in fashion tradeshows, will host the third edition of MAGIC Japan, the premier trade event that connects contemporary apparel, footwear, and accessory brands, as well as sourcing suppliers, to the leading retail buyers in around the globe. The show will be held from April 25 to 27, 2018, at the Tokyo Big Sight Convention Centre, Japan.
MAGIC Japan will be co-located with UBM produced Licensing Expo Japan, which is the most-attended international licensing event in japan for industry professionals. The event will showcase a diverse selection of brands from all over the world, as well as designers who can only be seen in Japan. At least eight brands who have won the Tokyo New Designer Fashion Grand Prix will showcase their latest collections, including 2017 winners Phablic X Kazui and YON. In addition, the Tokyo Fashion Award winner of 2017 “Children of the Discordance” will also be proudly showcasing their 2018 Fall/Winter collection.
A new “DENIM Zone” is launching at MAGIC Japan this April that will showcase what Japan is widely known for – denim. With Kurashiki and Kojima in Okayama Prefecture being key hubs for denim brands and supporting factories, MAGIC Japan will host brands such as Japan Blue Jeans, Momotaro Jeans, Red Card (Dr. Denim Honzawa), and Graph Zero will exhibit for the first time, who are all joining this new “DENIM zone” area.
Hayato Ishihara, director of MAGIC Japan said, “After a successful MAGIC Japan launch in 2017, we are making the second step towards our objective to be THE fashion event in Asia. The increase of American and European brands is something that was demanded from the Japanese and Asian buyers, and we are pleased to deliver that.”
A significant increase of North American and European brands is another attraction for buyers visiting the show from across Asia. Over thirty brands from US and fifteen brands from France and the UK will be exhibiting in the expo.
Christopher Griffin, president, international business development, UBM Fashion Group said, “In its third edition, MAGIC Japan will showcase not just the best fashion brands Tokyo has to offer, but an amazing selection of UK and US brands as well. Tokyo’s fashion community is both high energy and passionate, and we are honoured to play a small part in it.