Textile Machinery Association of Sweden (TMAS) has initiated a campaign to promote Swedish textile machinery for the ITMA fair. In January this year, the trade organisation started a collaboration with a journalist who helped TMAS with a number of press releases, which have been published in a number of newspapers, both digitally and in print.
The press release material is also used for posts and ads in TMAS digital channels.
“We see this as good opportunity to market Swedish textile machinery both digitally and in print,” said Therese Premler Andersson, secretary general TMAS. “In this way we give true value to our members and create awareness among the target groups planning to visit ITMA.”
ITMA is the trendsetting textile and garment technology platform where the industry converges every four years to explore fresh ideas, effective solutions and collaborative partnerships for business growth. Organised by ITMA Services, the upcoming ITMA will be held from June 20-26, 2019, in Barcelona at Fira De Barcelona, Gran Via.