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Target announces new home brand Opalhouse

What: Target announces its new home brand Opalhouse.

Who: Target Corporation is the largest discount store retailer in the United States, founded by George Dayton and headquartered in Minneapolis.

USP: Target provides mix and match styles to create a personalised look within homes at affordable prices.

Collection: Target’s design team has traveled to cities like Aix-en-Provence, Lisbon, Paris and Mallorca to gather inspiration to create a range of authentically-inspired, eclectic pieces. The colourful assortment boasts more than 1,300 pieces for the home, spanning bedding, bath, décor, tabletop and furniture.

Price Points: $1.99 – $30

Available: All Target stores and on Target.com from April 8, 2018.

Additional remarks: “We’re introducing Opalhouse, a new home owned brand centered around the eclectic aesthetic. The launch of Opalhouse helps round out our home assortment, making Target a destination for differentiated brands that guests can find only at Target, all at an incredible value,” said Mark Tritton, chief merchandising officer, Target.

About Kohan Journal

Kohan Textile Journal is the leading magazine for the Textile industry, Textile machinery, Synthetic Fibers and Nonwovens in MENA region (the Middle East and North Africa) and is published every two months. It basically emphasizes on textile machinery, textile products, carpet and synthetic fibres distributed among the factories, manufacturers, and traders of floorcovering industries.l

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