Munich Fabric Start has taken a share in New Heritage, the Festival for Timeless Fashion. The next two jointly organised events of New Heritage will be held in Munich on May 11 and 12, 2019, and in Dusseldorf on November 23 and 24, 2019. The organisers of the trade fairs are now complementing each other to continue the successful course already charted.
Both events enjoy a growing community despite the general trends towards ‘trade-fair tired-ness’. New Heritage has become an established event for all those on a quest for quality and authenticity off the beaten track. Craftsmanship, quality, and durability are values also considered core by the organisers of both Munich Fabric Start and Bluezone, and enjoy growing popularity, according to a press release on the trade shows.
With this step, the two organisers generate potential, pool their competence, and make efficient use of both synergies and resources to develop further and expand the up-and-coming event for handcrafted, small-series products.
New Heritage has become an established event for all those on a quest for quality and authenticity, for brands and products off the beaten track and a new kind of customer experience – both B2C and B2B. This area holds great further expansion potential with additional existing exhibitors, cooperation partners, and accompanying side events.
The founders and masterminds of New Heritage, Moritz Fuchs, and Ann Sophie Meier, were delighted at this decision to join forces and appreciate the commitment and longstanding experience of the organisers of Munich Fabric Start and Bluezone in Munich.
“We were able to closely follow the two last events in Munich and Düsseldorf and are impressed with the creative minds behind New Heritage. But we were even more thrilled to observe that New Heritage not only works for end users but also attracts smart retailers. New Heritage is a people-to-people trade fair. This fact and the passion, creativity, and the instinct for addressing customers the right way plus a sensitively compiled range of products is what we all share as common denominators. By harnessing our strengths like this, we will now be in a position to successfully develop this event further,” Sebastian Klinder, the organiser of Munich Fabric Start said.