Splash Fashions, a global leader for fast-fashion retail will launch anti-bacterial garments, marketed under the brand N9 Pure Silver, a revolutionary silver based anti-bacterial technology by Resil Chemicals. Splash Fashions will inject the technology that fights odour causing bacteria through its range of lounge wear, men’s innerwear and socks.
Owing to the fact of a growing hygiene quotient in consumer perspectives, the anti-bacterial garments will be launched in the Middle East.
N9 Pure Silver controls the growth of odour-causing bacteria on garments, making sure wearers stay fresh and productive all day. N9 Pure Silver is sustainable, non-leaching, zero Volatile organic compounds and has low silver loading properties that makes this technology the ideal solution for garment treatments. The technology is compatible with multiple substrates and processes, and provides long-lasting freshness and malodour control.
“Bacteria on garments can no longer be ignored by consumers and brands. This thought in itself has created the demand for smarter garments and being at the forefront of giving our customer the best, we have brought this unique feature to the Middle Eastern market and chose to partner with N9 Pure Silver which is a globally recognised anti-bacterial technology,” Raza Beig, director, Landmark Group and CEO, Splash, Iconic and Landmark International, said.
“The N9 Pure Silver finish is applied to textiles with the intention to protect the wearer from malodour and the textile substrate from degradation. The potential presented by N9 Pure Silver is immense. From articles of daily use, such as clothing, and bed linen, to food packaging and hair care–the opportunities are vast, making it an ideal solution for several industries. N9 Pure Silver also finds very interesting consumer applications on textiles as well as other non-textile substrates such as plastic packaging materials which can be made more hygienic,” a company press release stated.