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Middle East textile Journal February Digital Issue

Lenzing urges denim industry to reject ‘greenwash’

Speaking at Kingpins Transformers, Lenzing’s director of global business development, Tricia Carey spoke of a worrying rise of ‘greenwash’ in textile and denim industry communications and urged those in attendance to be more active in holding brands to account for their choices.

Carey also spoke about the ever-growing issue of microfibre pollution and the successes of companies which have already forged a path for firms to follow in terms of supply chain traceability and transparency. David Styles reports from The Netherlands.

About Kohan Journal

Kohan Textile Journal is the leading magazine for the Textile industry, Textile machinery, Synthetic Fibers and Nonwovens in MENA region (the Middle East and North Africa) and is published every two months. It basically emphasizes on textile machinery, textile products, carpet and synthetic fibres distributed among the factories, manufacturers, and traders of floorcovering industries.l

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