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Middle East textile Journal February Digital Issue

Indian brand Ekaya at Paris Haute Couture Week

Indian handloom brand Ekaya is participating in the Haute Couture Week by showcasing 14 couture variations of its fabrics at the ongoing exhibition-Cousu d’Or – Magical Weaving. With this, Ekaya is looking forward to develop projects combining the French Fashion know–how with the Indian textile heritage including varieties of luxury and handwoven fabrics.

Ekaya and the French Federation of Custom Couture Creation-Paris, organiser of Haute Couture Week, have entered into a partnership. In India, the federation has also collaborated with several other companies that support this project in the form of offering premium fabrics to the designers, members of the federation.

For Cousu d’or, Ekaya has created a special capsule collection comprising of luxurious ivory-coloured fabrics. Since the theme is bespoke French wedding wear, Ekaya has put together an array of unique fabrics both from Ekaya archives and newly designed collection themes to showcase how effortlessly and gracefully Indian fabrics can fit the global market. The collection consists of a rich selection of our signature brocades along with, silks, cotton, georgettes, chiffons, tusser, organza, mashru silks and chikankari hand embroidery. The fabrics have been woven using very intricate weaving techniques.

The Ekaya collaboration project Cousu d’or with C’Couture-Paris is helping demonstrate how Indian fabrics can be a part of the French couture and wedding industry. The 14 members of the federation have beautifully used the fabrics and given them a new life.

“The members of our federation have designed a collection of gowns related to high-end French fashion, using some of these luxurious fabrics, overtaking the Indian dress codes, opening up some opportunities for these fabrics on the European market. The event will benefit the members of our association involved in this project to be known, and will be a platform to promote the luxurious textiles of the Ekaya company in France,” the federation said in a press release.

Ekaya has created a special capsule collection comprising of luxurious ivory-coloured fabrics for ‘Cousu d’or’. Since the theme was bespoke French wedding wear, Ekaya puts together an array of unique fabrics both from Ekaya archives and newly designed collection themes to showcase how effortlessly and gracefully Indian fabrics can fit the global market. The collection consists of a rich selection of our signature brocades along with, silks, cotton, georgettes, chiffons, tusser, organza, mashru silks and chikankari hand embroidery. The fabrics have been woven using very intricate weaving techniques.

“Our federation strives to ensure the recognition of French designers and to highlight the expertise of the members of the association capable of creating, innovating, and producing in France high quality made-to-measure with the demands of refinement of haute façon and the inventiveness which each of our members has,” federation president, Pierre Letz said.

About Kohan Journal

Kohan Textile Journal is the leading magazine for the Textile industry, Textile machinery, Synthetic Fibers and Nonwovens in MENA region (the Middle East and North Africa) and is published every two months. It basically emphasizes on textile machinery, textile products, carpet and synthetic fibres distributed among the factories, manufacturers, and traders of floorcovering industries.l

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