As a premier sourcing platform for global buyers, the Hong Kong Fashion Week is also a gateway to vibrant markets in the Chinese mainland and Asia, making it an important event in the global fashion calendar.
The Hong Kong Fashion Week strives to keep abreast of the market pulse by actively incorporate new elements into the fairs. Following its first debut in 2018 Fall/Winter edition, the Corporate Fashion and Uniforms zone will take place again in this Spring/Summer edition to showcase latest corporate uniforms and workwear for different industries.
After the successful participation in the 2018 Fall/Winter edition, Hong Kong exhibitor, Antonhill Co Ltd., will be returning to present its latest collection of uniforms and one-stop design service. The brand has put forward the concept of “corporate fashion” into uniform supply service and focuses in designing and tailoring unique and representative uniforms for different companies.
The fair is also categorised with different thematic zones to enhance sourcing efficiency. Highlights among them are Fashion Gallery, where high fashion and brands labels will be featured. The World of Fashion Accessories which will house all fashion accessories-related zones such as bags, footwear, leggings and socks, gloves, scarves and shawl, as well as menswear, and fabrics and yarn.
The application of technology into fashion can be spotted in the fair as well, with exhibitors presenting technology-woven fabrics or garment pieces. For example, the luminous fibre optics textile, presented by Shenzhen Fashion Luminous Technology Co Ltd, is a fabric with LED optical fibres weaved within. Thus, the fabrics can illuminate in seven colours and varied flashing effects controlled by smart phone application.
The fair also encompasses fashion related IT solutions to help add value to business. Among them, Hong Kong exhibitor Key Links Data Technology Company Limited, will showcase their ComLink QC Inspection Tool, which performs quality inspections on garments based on Acceptable Quality Limit (AQL) standard.
An exciting line-up of fashion parades will be staged during the fair period to provide platforms for exhibitors and designers to showcase their latest designs to global buyers. During the fair period, veterans from key international trend forecasting agencies Fashion Snoops, representative from the Hong Kong Research Institute of Textiles and
Apparel and industry professionals will be invited to shed light on latest the latest fashion trends, textile technology, e-tailing, and market development in seminars and forums. Networking reception will also be arranged during the fair for buyers, exhibitors, and industry representatives to mingle and expand their business network through personal contact.