Focusing on the latest fashion collections and market intelligence, the 26th Hong Kong Fashion Week for Spring/Summer is expecting participation from around 1,000 exhibitors from across the globe.
Scheduled to take place at Hong Kong Convention and Exhibition Centre from 8 to 11 July 2019, the event is a premier sourcing platform for global buyers.
Organised by The Hong Kong Trade Development Council (HKTDC), the fair has been keeping abreast of the industry pulse to enrich the fair content. The “Fashion Tech” zone is established to cater to the industry demand in optimising the manufacturing process and business process.
iGarment (Hong Kong) Ltd. will present its iGarment Garment Management System, which is an innovative cloud-based garment production coordination system covering everything from sample development to production progress and shipping.
To optimise buyers’ targeted sourcing experience and provide maximum exposure for different fashion sectors, the event is categorised with different thematic zones. Riding on the success of the debut of “Corporate Fashion and Uniforms” zone last year, the zone will be established again to feature a wide range of professional apparel choices for various industries.
The event will be a good opportunity for trends and market understanding as the still-growing trend to athleisure wear is highlighted in “Fashionable Sportswear” zone for exercise, sports and casual activities.
The “International Fashion Designers’ Showcase” will gather most talented fashion designers’ collections from Hong Kong, Japan and Thailand, among others. “Fashion Gallery” where chic fashion and brand labels continue to be in the limelight while “Emporium de Mode” will present selected elegant fashion brands. Other popular zones, including menswear, womenswear, infant & childrenwear, intimate wear and swimwear, fabrics and yarn will return with more product offerings.
Apart from all the above mentioned, the HKTDC Marketplace App introduces “e-Business Card” function, which facilitates the connection between buyers and exhibitors to make new real-time contacts by simply scanning the contact’s QR code. Along with other features, it allows users to use hashtags, note-taking and photo-taking functions to manage their contact lists.