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Middle East textile Journal February Digital Issue

Heimtextil to focus on sleep

Experts will discuss the latest research and textile innovations for a restful night at the upcoming Heimtextil which will have special focus on sleep in its new ‘Sleep! The Future Forum’. The leading trade fair for home and contract textiles, to be held during January 8-11 in Germany, brings together around 800 producers of textiles in the bed segment.

Of these, 140 international industry leaders will be represented in the ‘Smart Bedding’ segment alone, which will be presenting the latest sleep systems, mattresses, bedding and smart sleep technology. In addition, the new ‘Sleep! The Future Forum’ will provide a platform for knowledge transfer, exchange of experiences and networking relating to a good night’s sleep. International experts will provide an overview of the current state of research and the latest findings on the ‘Future of sleep’ in the four subject areas of digital, sport, hotels and sustainability.

It is not without reason that many experts are declaring sleep to be the latest lifestyle trend after nutrition and fitness. Several studies show that people are sleeping ever more badly despite increasing knowledge. “You don’t always notice sleep deprivation straightaway but you do become less attentive,” says Prof Ingo Fietze, head of the Interdisciplinary Sleep Medicine Centre at the Berliner Charité and chair of the German Sleep Foundation. At ‘Sleep! The Future Forum’, Fietze will talk about ‘The power engine of sleep’. “From a scientific point of view, we already know a great deal about our night’s sleep. The big problem is that we don’t sleep enough and don’t give sleep the importance it deserves,” says Fietze.

In order to improve sleep, there are now a number of smart gadgets available – intelligent pillows, noise-reducing high-tech earplugs and sleep trackers – these are all designed to help banish bad sleeping habits and consolidate healthy ones. Given that consumers can quickly get lost in this maze, the Schlafonauten, who call themselves Germany’s biggest YouTube channel on the topic of sleep, are ready to help. “We test products that promise a calmer night to see how effective they are,” says Schlafonaut’s Fabian Dittrich. He will present the latest test results in the knowledge forum as part of an interview (‘Smart innovations – the practical test’).

Another speaker knows the sleeping habits of professional athletes very well. Nick Littlehales, sleep coach of five-time World Cup footballer Cristiano Ronaldo and four-time Formula 1 world champion Lewis Hamilton, will present his findings from his 22 years as a sleep coach for top athletes (‘Redefining Sleep in Elite Sport’). “Athletes and professionals in world sports are facing the growing demands of a globalised 24-hour society,” says Littlehales. This is also increasingly true for non-athletes, says Littlehales, who is certain that his sleep tips for professionals will also be useful for normal mortals.

Sleeperoo founder Karen Löhnert will show that one can sleep comfortably in the most unusual places during her lecture ‘Sleeperoo – The Night, The Place and You’ at the forum. She will be introducing the world’s first ‘Design Sleep Cube’. The sleeping capsule known from the start-up TV show ‘Höhle des Löwen’ is currently nominated for the German Innovation Award 2019. It allows the user to spend the night in exotic places such as a museum, a bunker or a pier in the Baltic Sea. “I’m a big fan of adventure nights, from tree houses to tepees; but unfortunately I’ve only been able to find a few local accommodation offers of this type and they don’t come with quality guarantees,” says Löhnert. With her sleep cube, she wants to make sleep experiences with a high standard of amenities possible for the first time. In the Sleep Cube, the user lies on a comfortable 1.60 metre wide and 2 metre long mattress, while three large panoramic windows and the roof provide a view of the surroundings and the sky.

Even classic hotel stays have now become a focus of research. Vanessa Borkmann from the Fraunhofer Institute for Industrial Engineering IAO will talk about the importance of sleep in hotels in Frankfurt am Main in January (‘The importance of sleep during a hotel stay – a special experience thanks to innovation’). “Healthy sleep is particularly important in hotels,” says Borkmann, who wants to show how the effect of rest in the hotel bed can be improved, for example through the design of the sleeping environment, the behaviour of the guest themselves or technical innovations.

More and more people are using natural materials and sustainably produced textiles in their bedrooms. The lecture block ‘Sleep and Sustainability’ is therefore dedicated to the material properties of textiles and the quality of their processing as well as the auditability of sustainable procurement and production standards. This is how Hendrik Albers, buyer of home and household textiles, bedding and mattresses at OTTO, and Dr. Juliane Hedderich, managing director of the Down and Feather Associations in Mainz, describe the growing importance of nature conservation, environmental protection and animal welfare in the bedroom (‘Sustainable good advice – Convincing with the right arguments when it comes to animal welfare and quality’). “In the past, criteria such as weight, moisture wicking and filling power have played an almost exclusive role in the choice of bedding, but now the ethical component is increasingly coming into play,” says Hedderich. Consumers are placing ever greater importance on certificates and seals which prove that the processed down and feathers did not originate from live plucking or foie gras production. Hedderich and OTTO buyer Albers present the quality seal ‘DOWNPASS 2017’, which guarantees controlled animal husbandry and adherence to animal protection criteria.

About Kohan Journal

Kohan Textile Journal is the leading magazine for the Textile industry, Textile machinery, Synthetic Fibers and Nonwovens in MENA region (the Middle East and North Africa) and is published every two months. It basically emphasizes on textile machinery, textile products, carpet and synthetic fibres distributed among the factories, manufacturers, and traders of floorcovering industries.l

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