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Middle East textile Journal February Digital Issue

Denim recycling initiative hits US high street

Fashion retailer, Target and German garment recycling firm, I:CO (I:Collect) have announced a collaboration which will enable US customers to trade-in old denim garments in exchange for a 20 per cent discount on new apparel.

I:CO, which has a track record of working with fashion retailers on similar projects,  has stated that it expects the trial will be responsible for ensuring that more than 22,000 kg of denim is diverted from American landfill sites.

About Kohan Journal

Kohan Textile Journal is the leading magazine for the Textile industry, Textile machinery, Synthetic Fibers and Nonwovens in MENA region (the Middle East and North Africa) and is published every two months. It basically emphasizes on textile machinery, textile products, carpet and synthetic fibres distributed among the factories, manufacturers, and traders of floorcovering industries.l

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