The 32nd edition of Collection Premiere Moscow (CPM) show which was held from February 25-28, 2019, at the Expocentre exhibition grounds in Moscow, Russia, ended on a positive note. The international fashion trade show, organised by Messe Duesseldorf Moscow and Igedo, presents global fashion trends in the Russian metropolis Moscow twice a year.
On a total area of around 50,000 square metres, around 1,400 collections from 35 countries were presented for the autumn/winter 2019/20 season. Europe also was represented well at the fair; Germany with 300 brands, Italy with 130, Turkey with 160, and France with around 50 brands, according to a press release on the show.
In the ‘CPM Body & Beach’ area, which also had its own show, 144 brands from 25 countries showcased their new lingerie and beachwear collections. And a new addition to round off this segment was ‘CPM Body & Beach Fabrics’, which presented a wide range of materials and haberdashery for making lingerie and beachwear. The highlights of this segment included the ‘CPM Body & Beach VIP Cocktail’ event attended by celebrity guests, industry experts, journalists and buyers.
Oksana Fedorova, who is enjoying huge popularity on Russian TV with the marketing of her own collection, guided the audience through the evening. Also among the guests were country representatives such as Miguel Rodríguez Pérez, head of Spain’s trade and economic department. Throughout the fair, specific talks and workshops were also offered, including with keynote speakers from the Intima Media Group and the Fashion Consulting Group on topics specific to lingerie and beachwear.
One of the world’s fastest growing segments celebrated its premiere at CPM: modest fashion. During the Russian Fashion Retail Forums, Dilyara Sadrieva, international expert, analyst, researcher, and co-founder of ‘Modest Fashion Russia’ reported on the global processes, the potential for the Russian market, and the profile of young modest fashion consumers.
In addition to the ‘CPM My Country’ initiative, including participants from Kazakhstan and Uzbekistan at one collective booth, the ‘CPM Designerpool’ sponsorship project also showcased interesting young designers and talents. This season it was newcomer brands and young designers like Brier from Moscow, Ianis Chamalidy from St. Petersburg, U. G. L. Y. by Nani Koberidze from Tiflis, Georgia and LOOM Weaving by Inga, and Helen Manukyan from Yerevan, Armenia.
The overarching theme of the 22nd edition of the ‘Russian Fashion Retail Forum’ was “Customising and personalisation: Key trends of the Russian fashion industry in 2019”. The Trendcasts by WGSN also proved hugely popular. A new addition was the ‘Trend Gallery’ with fashion forecasts, inspiration on styles, colours and moods, as well as more specific recommendations for the next ordering round in Russia and the GUS countries. A series of seminars by multi-channel B2B platform ‘Fashion Magazin’ in cooperation with the designer colleges ArtFuture and ARTISIA, the Russian state university Kosygin University (RSU), and Russia’s National Research University Higher School of Economics, covered the topic of education in the fashion industry.