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mena carpet news March 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined hands with the House of Denim Foundation, a non-profit organisation that initiates projects to make the denim industry cleaner. Under the partnership, Archroma will make yearly financial contribution to the Foundation’s Denim City and will share its expertise and network with House of Denim.

House of Denim works to make the denim industry cleaner, dryer and smarter through education, research and innovation, enterprise and networking, under the motto “Towards a Brighter Blue”. House of Denim has established the Denim City in Amsterdam, an innovation campus for the denim industry with facilities such as the Blue Lab, the Academy and the Jean School.

Archroma has made remarked contributions to the denim industry with cutting-edge dyeing technologies and products that bring together creativity, performance and sustainability.

Archroma offers a complete solution package combining eco-advanced colours, auxiliaries and finishes, such as its ADVANCED DENIM, a sulfur dyes based concept allowing massive water and resource savings, used by brands such as Patagonia.

The company also introduced an award-winning, patented range of “biosynthetic” dyes, EarthColours, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The EarthColours can already be seen in the collections of denim brands such as G-Star.

For designers and brands who long for authentic indigo inspiration, Archroma designed Denisol Indigo 30, a pre-reduced indigo solution manufactured in Archroma’s “zero water discharge” production facility in Pakistan, a GOTS and bluesign certified option.

With this partnership, Archroma and House of Denim aim to implement safety, health and environmental best practices in the Denim City’s Blue Lab, work together in the activities of the Denim City’s Academy and Jean School, bring new skills and knowledge to the participants, as well as some of Archroma’s exclusive tools such as the Colour Atlas color library especially developed for designers.

“We are very excited to become an active contributor and partner of House of Denim,” comments Miguel Sanchez, head Global Business Development Denim and Casual Wear, at Archroma. “House of Denim and Archroma share the same vision that we can allow denim brands and manufacturers to create denim with a soul: Beautiful, innovative and resource-preserving collections – for denim beyond denim.”

“Collaborations with recognised industry experts, such as Archroma, are crucial if we want to make a real contribution towards making the denim industry cleaner, dryer and smarter,” comments Harm Magis, of House of Denim. “Archroma will bring House of Denim’s participants and designers invaluable expertise on how to create denim excellence with a conscience.

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