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Middle East textile Journal February Digital Issue

Archroma unveils new non-PFC water repellent protection

Archroma, a global leader in colour and specialty chemicals, has unveiled the latest addition to its range of highly biodegradable, non-PFC based durable water repellent protection, the Smartrepel Hydro series. It is a nature-friendlier protection agent based on distinctive micro-encapsulated, highly biodegradable, non-PFC based technology.

Smartrepel Hydro AM is the latest addition to Archroma’s distinctive non-PFC based durable water repellent protection range. The new, advanced ‘universal’ formulation for cotton and synthetic fabrics, ‘boosted’ durability of the effect, and smoother processability in application

Smartrepel Hydro is a nature-friendlier protection agent based on distinctive micro-encapsulated, highly biodegradable, non-PFC based technology offering exceptional, durable water repellency to polyester, polyamide and cotton-based textiles. With the increasing demand for more sustainable clothing and gear, Smartrepel Hydro water repellent agents extend the benefits of high-performing, nature-friendlier protection to the full spectrum of fibres used in today’s outdoor and sportswear segments.

With Smartrepel Hydro AM, Archroma offers to brands, retailers and textile manufacturers a new, ‘universal’ water repellent protection that is applicable on all fibres – cotton and synthetic, and their blends.

Smartrepel Hydro AM comes with a new advanced formulation. The new grade offers the signature Smartrepel Hydro high performance standard: a perfect symbiosis of water protection, breathability and durability – with the soft hand-feel that is sought after by consumers. The durability of the effect can be ‘boosted’ up with the application of a special formula, allowing brands and retailers to offer high performance gear to their brand fans. For textile manufacturers, the new formulation shows improved runnability and reduced roller buildup, allowing seamless application in both pad and exhaust application processes.

The range supports the increasing adoption of eco-advanced materials and production processes by brand owners and textile producers adhering to industry initiatives and eco-label standards such as bluesign and Oeko-Tex.

“This advanced version of our Smartrepel technology combines, into one product only, two benefits that are sought after by outdoor brands and retailers: a nature-friendlier chemistry, together with long-lasting, efficient water repellency for all fibres. Smartrepel Hydro AM brings onto the market a positive alternative to conventional fluorocarbon-based water repellency products,” comments Georg Lang, global head of Product Marketing Finishing, Textile Specialties, at Archroma.

About Kohan Journal

Kohan Textile Journal is the leading magazine for the Textile industry, Textile machinery, Synthetic Fibers and Nonwovens in MENA region (the Middle East and North Africa) and is published every two months. It basically emphasizes on textile machinery, textile products, carpet and synthetic fibres distributed among the factories, manufacturers, and traders of floorcovering industries.l

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